Work example

Tripple Pluggers

A real online store build for an Australian product brand, focused on clearer product pages, easier shopping on mobile, and a smoother path to checkout.

This was a live store with real visitors, real orders, and real checkout activity — not just a polished mockup.

1,570 visitors
28 orders
$1,456 revenue
1.78% conversion
Tripple Pluggers online store homepage
What needed work

The store needed to feel clearer, stronger, and easier to buy from

It had to look more trustworthy, work better on mobile, and make it easier for shoppers to move from browsing to buying without getting lost or second-guessing the store.

Make the store look stronger and more polished
Improve product and variant selection
Support mobile-first shopping
Build trust quickly enough to earn early orders
What I worked on

Practical improvements across layout, product pages, and buying flow

Store layout and structure
Homepage and collection page improvements
Cleaner product pages and variant selection
Better mobile shopping experience
A smoother path from product page to checkout
Storefront and buying flow

Real product page experience across desktop and mobile

These screenshots show the actual storefront and buying journey, including how the store looked on desktop and how it translated to mobile.

Tripple Pluggers desktop product page
Tripple Pluggers mobile product page
Real store proof

Real traffic, real orders, real checkout activity

This was a working store, not a concept page. The screenshots below show real analytics, orders, and a live checkout flow.

Simple takeaway

This project proves I can build stores that look better and actually function in the real world

The point is not just that the store looked cleaner. The point is that it became easier to use, easier to trust, and capable of generating real sales activity from a live audience.