Work example

FNQ Lodge

A booking website improvement project focused on clearer page structure, better mobile use, and an easier path from browsing to booking.

This project was about making the property feel better presented, more trustworthy, and easier for guests to move through when they were ready to book.

Clearer presentation
Stronger booking flow
Better mobile usability
Cleaner checkout path
What needed work

The site needed a clearer story, cleaner structure, and a better booking path

Visitors needed to understand the property more quickly, feel more confident in the experience, and move from browsing to booking without getting confused by awkward layout or clunky flow.

Make the stay feel better presented online
Improve the booking path and calls to action
Clean up awkward layout and presentation issues
Make the site easier to use on mobile
What I worked on

Practical improvements across layout, booking flow, mobile use, and trust

WordPress layout cleanup
Booking page and call-to-action improvements
Booking and checkout improvements
Better mobile presentation and usability
Clearer structure for people looking to stay or book
General polish to make the property feel more trustworthy
Before and after

The difference becomes obvious when you compare the old version to the improved one

This side-by-side view makes it much easier to see how the structure, presentation, and booking path were improved.

Before

Clunkier presentation, weaker page structure, and a less obvious path to booking.

After

Cleaner structure, clearer presentation, and an easier path into booking.

Booking and checkout flow

Improving the booking experience was a big part of this project

The booking and checkout steps were cleaned up to feel clearer, more trustworthy, and easier to use across desktop and mobile.

Mobile booking page

Mobile booking page with guest selection and date picker flow.

Checkout page

Checkout layout with booking summary, guest details form, and payment section.

Why this matters

Not every project needs a full rebuild to create real value

Sometimes the strongest result comes from taking an existing website and making it cleaner, easier to use, and more effective for real customers.

Why this matters

This work example shows that the job is not always about building something from scratch. Sometimes the real value is in improving what already exists and making it work better for actual customers.

That matters for accommodation, tourism, service businesses, and local operators with websites that technically work but still feel messy, dated, or harder to use than they should be.

Key improvements

Clearer accommodation presentation
A stronger booking path
Better booking and checkout flow
Better mobile usability
A cleaner and more trustworthy feel
Simple takeaway

This project shows I can improve booking and accommodation websites so they feel clearer and easier to use

The point is not just making the site look nicer. The point is making it easier for real guests to understand the property, trust the process, and move more confidently toward booking.